What is AI search optimization?
AI search optimization — sometimes called Answer Engine Optimization (AEO) or Generative Engine Optimization (GEO) — is the practice of making your brand and content easy for large language models like ChatGPT, Gemini, Claude, Grok and Perplexity to retrieve, understand and cite. Unlike traditional SEO, which targets Google's blue links, LLM SEO targets the answers themselves.
Why AI brand visibility matters
Over 60% of high-intent search queries are migrating to AI answer engines. If ChatGPT doesn't cite you, you don't exist. An AI visibility checker like Searchable AI tells you where you stand today, and how to climb.
How to rank in ChatGPT
- • Publish clear, entity-rich content that LLMs can summarize.
- • Add comprehensive schema.org structured data (Organization, Product, FAQPage, Article).
- • Maintain an
llms.txtfile describing your site to AI crawlers. - • Earn citations from authoritative sources used in LLM training data.
- • Optimize for conversational, question-style queries.
Want a tactical playbook? Try our free AI visibility check or read more in our AI SEO blog.